the revolution will be regenerative.
So much of the food system is broken. So, we’re working to fix it. How? By aiming for the highest standard in agriculture: Regenerative Organic Certified® (ROC). Unlike factory farming, ROC heals soil, honors animals, and protects the people who grow our food. We chose ROC as our north star because organic isn’t enough anymore. And “less bad” doesn’t make it all good. If we’re going to change food for real, we need to change the system.
roc pillars
living soil over
dead dirt
That means no pesticides, herbicides, chemical fertilizers, monocropping, deforestation or overgrazing.
Farmers paid fairly & community support
Fair living wages, safe working conditions, reasonable working hours, and proving growth opportunities for farmers and workers.
Animals raised with freedom not in feedlots
No crowding, cages, physical alterations, or breeding practices. Our farmers provide excellent care and natural diets for their animals.
a force for healing
our bodies
our communities
our ecosystems & the earth
reverse the cycle
That means no pesticides, herbicides, chemical fertilizers, monocropping, deforestation or overgrazing.
soil health
Fair living wages, safe working conditions, reasonable working hours, and proving growth opportunities for farmers and workers.
Social fairness
No crowding, cages, physical alterations, or breeding practices. Our farmers provide excellent care and natural diets for their animals.
animal welfare
Food grown the way it should be:
diverse
organic
and resilient.
100% ROC is our goal
Many of our products are Regenerative Organic Certified®. The rest, they’re produced using ROC-aligned practices. But let’s be clear, we have a long way to go. Our goal is a future in which every Wild Oats product across every aisle meets the ROC standard. And we’ll be transparent about where we are until we get there.
We know changing the food system doesn’t happen overnight. But we’re here to help push regenerative agriculture into the mainstream and create a demand that makes changing the system possible. Until food heals the land, the animals, the people, and the earth instead of harming it, we won’t stop.
