Our Process

Our Process ☰


How do you create a high-quality line of food? By working hard and smart and being passionate about making simple and real food available to everyone. It means ensuring that all Wild Oats products live up to our – and your – high standards of goodness and great taste.

Several times a year, we hold blind taste tests (called “cuttings”) to sample leading national and regional brands alongside our own. Our Research and Development team pays close attention to every comment and, when necessary, adds new ingredients, changes ingredient combinations and alters flavor profiles… tasting and tweaking until a product gets the approval.

Ultimately, if you and your family end up being as passionate about our products as we are, there’s no greater outcome than that!