the revolution will be regenerative.
So much of the food system is broken. So, we’re working to fix it. How? By aiming for the highest standard in agriculture: Regenerative Organic Certified® (ROC). Unlike factory farming, ROC heals soil, honors animals, and protects the people who grow our food. We chose ROC as our north star because organic isn’t enough anymore. And “less bad” doesn’t make it all good. If we’re going to change food for real, we need to change the system.
roc pillars
living soil over
dead dirt
That means no pesticides, herbicides, chemical fertilizers, monocropping, deforestation or overgrazing.
Farmers paid fairly & community support
Fair living wages, safe working conditions, reasonable working hours, and providing growth opportunities for farmers and workers.
Animals raised with freedom not in feedlots
No crowding, cages, physical alterations, or breeding practices. Our farmers provide excellent care and natural diets for their animals.
a force for healing
our bodies
our communities
our ecosystems & the earth
reverse the cycle
food grown the way it should be:
diverse
organic
and resilient.
Regenerative Organic + Wild Oats
Many of our products are Regenerative Organic Certified®. Others are made using farming practices that align with regenerative principles—focused on healthier soil, better treatment of animals, and fairer conditions for the people who grow our food. We’re not perfect, and we’re not pretending to be. What we are is committed to transparency about where we are today and where we’re headed.
Real food system change takes time. But by prioritizing regenerative principles and backing farms that are doing the work, we’re helping make better practices more viable at scale. Our goal is simple: food that does less harm today—and a system that heals more tomorrow.
