mad about food

tm

so we're really
mad about food.

join the movement

Wild Oats has been a pioneer in the natural food industry since 1987. Our legacy helped shape a new organic movement. We didn’t just raise the bar for healthy foods, we redefined it. But industrial foods and factory farms have messed it all up. And we’re a little salty about that. So, we’re un-putting ourselves out to pasture and rebelling against the system. We’re committed to the next great food movement – one that heals the soil, honors animals, and protects the people who make it for us. Come join us. And eat like an advocate.

regenerative organic certified®

So much of the food system is broken. So we’re fixing it by aiming higher, with Regenerative Organic Certified® as our north star. Unlike factory farming, ROC heals soil, honors animals, and protects the people who grow our food, because “less bad” isn’t good enough anymore. If food is going to truly nourish us and the planet, we have to change the system itself — and we’re committed to doing exactly that.

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